My team and I pitched a campaign for the new Mario vs. Donkey Kong game, aiming to generate buzz before launch. Fortunately, Valentine’s Day aligned perfectly with the timing. We crafted a story around the long-running rivalry between Mario and DK, portraying them as frenemies with a love/hate relationship over the years. Collaborating closely with Nintendo of America and securing approvals from Nintendo of Japan, we gathered iconic footage from past games to tell the story. The campaign included digital Valentine’s cards and a video, all of which I personally designed, edited, and animated.