To generate pre-launch buzz for Pokémon: Let’s Go Pikachu and Let’s Go Eevee, my team and I developed the Pokémon: Let’s Go, Road Trip! tour. The tour kicked off in Los Angeles with celebrity talent Jordin Sparks and culminated in New York on the game’s launch day, with six stops across the country. Our goal was to engage young fans and introduce Pokémon to first-timers.

I was responsible for designing the truck wraps, signage, and a Snapchat filter that fans could share from their demo experience. I also had the privilege of working on the design for the Nintendo NY store, marking a groundbreaking achievement for our agency. This included creating standees and signs that captured the spirit of the Pokémon franchise within the store.