I worked closely with the Wetzel's Pretzels team to craft a vibrant, mouth-watering photo feed for their social channels. We brainstormed and pitched ideas to the client, securing approval before each shoot. For every session, we planned and executed three months' worth of content, focusing on holidays, social events, and key moments. The project also featured a fun stop-motion video series. While I co-directed the photography, I was solely responsible for the stop-motion execution—creating storyboards and producing three engaging videos.